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Finish Line #ShoesSoFresh - Social Campaign

Bran Moats
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finish line shoes so fresh shoesofresh shoes gif animation innocean Nike
This summer, I was tasked to create a 4-5 second animation for Finish Line's new campaign #ShoesSoFresh. The guidelines were pretty simple; create whatever you think is fresh. Being so open with the concept was a bit challenging, but I was able to narrow my thinking to a few things that I thought represented the idea of being fresh. 
Concept 1 - Fresh New Worlds
finish line shoes so fresh shoesofresh shoes gif animation innocean Nike
Concept 2 - Fresh Paint
finish line shoes so fresh shoesofresh shoes gif animation innocean Nike
Concept 3 - All Things Fresh
finish line shoes so fresh shoesofresh shoes gif animation innocean Nike
Unused Concept Mocks
finish line shoes so fresh shoesofresh shoes gif animation innocean Nike
Animation Tests
finish line shoes so fresh shoesofresh shoes gif animation innocean Nike
finish line shoes so fresh shoesofresh shoes gif animation innocean Nike
finish line shoes so fresh shoesofresh shoes gif animation innocean Nike
Final Animation
finish line shoes so fresh shoesofresh shoes gif animation innocean Nike
     
finish line shoes so fresh shoesofresh shoes gif animation innocean Nike
Thank You!
Finish Line #ShoesSoFresh - Social Campaign
Published:
Bran Moats's profile

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Bran Moats's profile
Los Angeles, CA, USA

Finish Line #ShoesSoFresh - Social Campaign

Hand drawn animation created for Finish Line's summer campaign #ShoesSoFresh.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives